Mission

To make Georgian language learning accessible and free for everyone, breaking down language barriers for international residents, newcomers, and travelers in Georgia

Vision

To become the go-to platform for Georgian language learning, ensuring that language is never a barrier to connecting with Georgian culture and community

Core principles

• Free forever: All learning content remains free forever
• No barriers: No need to create an account, No need to have internet, no premium accounts, no paywalls, no content restrictions
• Cost optimization: Optimize every infrastructure decision to support the maximum number of students while delaying monetization needs as long as possible
• Operational monetization only: Revenue only covers operational costs (servers, databases, authentication, email services), never for profit

Target market

Non-Georgian speakers

Value proposition

• Free, comprehensive Georgian language learning without any content restrictions or premium barriers
• Includes offline support for learning anywhere, anytime;
• No need to create an account or install anything to try the learning experience in just a few clicks

Revenue model

• Purpose: Only to cover operational costs (servers, databases, authentication, email services), never profit
• Possible sources of income: Affiliate partnerships with learning resources (books, courses), learning platforms (online classes) or physical language schools
  • We would monetize only after provider free-tier limits are consistently exceeded
• We will never go with: Premium accounts, ads, paywalls, content restrictions, or marketing-focused monetization

Competitive advantage

• Major language learning apps don't support Georgian well
• Existing Georgian language learning apps are revenue driven, prioritizing profit vs student learning experience (freemium models, subscriptions, ads...)
• Multi-language support for native languages not typically supported